The Pearl is a luxury hotel within the Heartfulness meditation center in Hyderabad, India. During its construction, I was approached to design the logo that would be present throughout the property and on its online channels.
The name "The Pearl" is meant to invoke a sense of purity and serenity. Our primary inspiration was the Heartfulness founder, Shri Ram Chandra, who embodied this condition during his life, and we chose to incorporate his handwriting into the hotel's logo. He primarily wrote in Hindi and Farsi, finding handwritten English letters to pull samples from was a rare gift.
The logo is now displayed prominently outside of the property and is a key component of the hotel's brand.
