Notal Vision, a medical device startup in VA, sought to increase the number of patients enrolled to receive their ForeseeHome device, which offers earlier detection of wet age-related macular degeneration (wet AMD). They looked to tackle this challenge by creating educational videos for patients in the office and digitizing the existing enrollment form for quicker registration. I was hired to recommend a new UX which would seamlessly incorporate the developed assets.
Discovery
We started by conducting site visits to clinics to observe the patient journey and identify stress points for physicians and clinical staff. We turned these insights into patient/HCP journey maps, which drove the design of a digitized enrollment form and content for the videos. We later interviewed patients for further input and developed personas summarizing our findings to inform Notal Vision beyond the MVP.
Patient/HCP Journey
Patient Interviews
I used Trello to capture quotes and patient feedback, tagging and prioritizing comments based on popularity.
Outputs
Patient Personas
HCP Personas
The insights and the digital assets produced informed the subsequent ForeseeHome marketing campaign, facilitating greater enrollment.